In the 2020 presidential primaries, young voters were showing a record wave of interest, yet they were not voting.
Our strategy: reach young people where they’re actively engaged through social media (Snapchat, Instagram, FaceTime, and others).
We created a library of designs that people could access in real time using #iwillvote and other hashtags.
Using #iwillvote in search revealed a diverse and dynamic visual library of 120+ digital stickers.
These stickers could be instantly placed into selfies, digital compositions and posts, for free.