Every line of a brand story presents a fresh opportunity to evoke the vision and essence of a brand using form, imagery, story and insight.
What we call 'brand' might also be thought of as an organization's DNA: the idea, the soul, the driving force. How organizations reflect, communicate and relate with customers, investors, partners and audiences arise from the DNA of a brand.
Michael creates brand communication and delight experiences. Michael's creative and strategic insight reveals new dimensions to respected brands like Microsoft, ATT Wireless, and Holland America.