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Row to the Future

ATT Wireless

Microsoft Reader

Holland America

Brand Marks

AT&T Wireless chose Ogilvy NY as their brand agency to lead a major rebranding effort. Our mission at marcom agency WhiteRunkle: translate the brand vision developed at Ogilvy into meaningful communications that bring customer experience and storytelling to every point of contact.

Objective: develop and execute storytelling in brand imagery, typography, color and language. Increase interest, reduce churn.

Challenge: execute these elements as retail environments, packaging, collateral and marketing communications.

Solution: explore and define challenges and needs. Develop solution strategies and action plans. Create brand architecture components aligned with brand essence.

mLife Box Before mLife Box After designed by Matt Delcomyn at WhiteRunkle
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