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MichaelThomasCreative400
Row to the Future

ATT Wireless

Microsoft Reader

Holland America

Brand Marks

Microsoft Reader promised to revolutionized how people experience content on screens. ClearType, invented by Bill Hill and Bert Keely, could render type on screen with more finesse and detail than previously available.

The Reader team endeavored to make reading on screen as easy and familiar as reading on paper.

Challenge: translate a simple, linear wireframe in alpha. Create an experience so rich that users forget they're holding a state of the art piece of technology.

Solution: envision the experience of reading with ClearType. Create new treatments of user interface conventions and some entirely new rules for enhancing the interactive experience.

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Microsoft Reader Splash Microsoft Reader Library
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