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Holland America

Brand Marks

Holland America Line had an unusual challenge. Consumer campaign response rates were positive, but conversions were below expectations.

Feedback from the creative brief suggested that travel agents and brokers had mental pictures of the brand that were best suited for retirees. Families and couples were placed into competitors offerings from leads generated by Holland America.

Objective: reposition Holland America in the minds of a key audience: their partners in trade.

Solution: visual storytelling in a campaign that communicates rich experiences from real life stories.

Holland America Real Life Real Stories Holland America Real Life Real Stories
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