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Row to the Future

ATT Wireless

Microsoft Reader

Holland America

Brand Marks

Row to the Future reaches kids through Seattle Schools and Seattle Parks. Weekly camps for middle school kids offer training opportunities to grow personally and as members of a team.

Challenge: create a brand identity that embodies the spirit of rowing and communicates meaning to youth as well as experienced rowers.

Solution: a brand mark inspired by cycles of progression, visually similar to ripples (puddles) on the water, that works with imagery and standing alone.

Row to the Future
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